Poonam Pandey death stunt: In a statement posted on Instagram, Schbang apologised for their actions, particularly to those who have faced or witnessed the challenges of cancer.
model Poonam Pandey’s “fake death”, digital agency Schbang has put out a “heartfelt apology” for orchestrating the stunt while defending what it calls an “action driven by the mission to elevate awareness about cervical cancer”.
The controversial stunt has ignited a debate on the ethics of using such tactics for a campaign.
In a statement posted on Instagram, Schbang apologised for their actions, particularly to those who have faced or witnessed the challenges of cancer.”Yes, we were involved in the initiative for Poonam Pandey to spread awareness about Cervical Cancer in collaboration with Hauterfly.
To start off, we would like to extend a heartfelt apology – especially towards those who have been triggered as a result of having faced/having a loved one face the hardships of any kind of Cancer,” the statement read.
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